Buzz Words: Target Market

TARGET MARKET

a particular group of consumers at which a product or service is aimed

Wouldn't it be amazing if your products and services were for everyone? Unfortunately, unless you're selling ice in the Sahara desert, the odds are kind of stacked against you. In today's market it takes a lot of work to win the hearts of fickle consumers. Mainly because they are always looking for something newer, cheaper, and better.

It seems today's companies have two things in common when it comes to marketing. They want a love-at-first-sight story, and a fairytale ending; however, much like real life it takes time to build a solid relationship. Because of today's consumer expectations, businesses have bigger challenges than ever.

The goal is to introduce yourself, share your story, and form trust with your buyer. Find your market, and establish a loyal relationship with the people who will introduce you to their friends and family.

If you're still wondering about your target market, then consider the following... Let's take, for example, a child care service. If your business provides safe, fun, and affordable care for children ages 1-4, your target market is, mostly likely, working mothers. That's not to say dads and grandparents won't use your services, but the largest percentage of your customers will probably be moms. Instead of targeting everyone who has a child, you focus on the consumers who are prone to search the internet for safe, fun, and affordable child care. Pretty simple, right?

By conducting this evaluation, we learn quite a bit. First, we know who we're talking to. Second, we determine the concerns of the demographic. Finally, we outline the routes for growth. This information is a must for today's business. Rather you are creating a website, email campaign, social media presence, or even a postcard that you send to people in your neighborhood... Bumble can help.

If you want some tips on how to begin targeting your market, then take a few moments to think about your clients or customers and consider common threads. Are most of your buyers men or women? Is there a specific age range that your product or service applies? Does your product or service connect with a particular hobby or special interest?

If you have questions about target markets or need assistance identifying your audience, contact us with the "Hey Bumble!" button below and we'll be sure to provide you with the helpful information you need to get started.

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The Hive