short for "Search Engine Optimization," it is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
Internet juggernaut, Google, has become a business synonymous with searching the internet to explore even the most obscure topics. Google has gained the status of being a noun and a verb, because of it's complex algorithms and simple aesthetic. Many people believe their reign in the world of internet technology is validated by a self-explanatory user experience that's hard to beat. And it's their success that has granted them authority to write the rules for Search Engine Optimization.
SEO (search engine optimization) has become a hot topic with the growing popularity of e-commerce and online business in general. This simple three-letter acronym, that defines so much, has many business owners perplexed. And rightfully so, since SEO's fluid concept continually evolves with advancements in technology used by Google.
One of the most common myths about SEO is that you can pay some computer nerd a one-time fee to hack into your website, enter some codes, and within a few days you'll be at the top of any Google search. Surprisingly enough, this myth was kind of true several years back. A few shady characters discovered the power that came with cracking Google's code, and became obsessed with disrupting the system. They used their divisive skills to cheat the search process, and sold their services to businesses hoping to rank higher in search results.
It didn't take long for Google to figure out what was going on. And they quickly adjusted their algorithms to filter out bogus text, hidden by hackers, and hunt for sites rich with content and active links. You could say a few bad apples ruined the bunch, in the world of SEO. But Google didn't hold any resentment, they just tightened up their search process and began promoting valid websites that provide the most relevant information available, with social share options, videos, active blogs, and links to and from other respectable sites.
The changes Google made to their searching system not only shut out the shady hackers, but it established a more realistic and human-like relationship with the Internet's bank of websites. Google now features sites that have trustworthy reputations, updated content, and active communication with consumers. An evolution that redefined SEO to what it is today.
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