1. a website containing a writer's or group of writers' own
experiences, observations, opinions, etc.
and often having images and links to other websites.
2. a single entry or post on such a website.
verb (used without object)
1. to maintain or add new entries to a blog.
verb (used with object)
2. to express or write about on a blog.
definition by Dictionary.com
Let's talk blogs! What they are. What they do. And why you need one.
What the heck is a blog!?
That's a question I've heard many times. Here's the abridged story. When people realized the power of the Internet in the 90's, the mission was to figure out what to do with it. The Internet offered public access to an international network of information, formed by its users. This meant, as information was added, the Internet would become more useful. Everyone with a dial-up connection (remember those days?) began posting diaries, journals, critiques, essays, and anything else they found interesting and share-worthy. Most of it was rather silly and pointless, kind of like your cousin's Facebook posts explaining her doctor visits and ranting about annoying co-workers. As more people jumped on board, users wanted to give this hobby a name. Originally the sites were referred to as "weblogs" (it was the 90's) which was later shortened to "blogs." And ta-da, like that, blogging was born!
What do people do with blogs?
I know what you're thinking. "That sounds like a waste of time." But don't rule out the idea of blogging just yet! Consider this. Someone creates a blog about their experience purchasing a new car. They explain their needs and preferences. They shop lots of makes and models, providing detailed pros and cons. The blogger even researches facts and consumer reports to offer safety reviews. Then, when it comes time for you to purchase a car, you can easily search the Internet, find this blog, and gather all the information you need to make a decision. In fact, most of the information you find on the Internet is provided by some sort of blog.
Why on Earth do I need a blog?
Statistics show small businesses with blogs have 126% increases in lead generation. One of many statistics that prove blogging is a power tool for your business. Now, more and more businesses are including blogs to their marketing strategy. It falls inline with a popular approach called inbound marketing, that provides free content to draw in leads. Blogging also plays an important role in SEO. People are constantly searching the Internet for solutions to their problems, and by providing useful content, you have a better chance of being found.
How do I start a blog?
It's rather simple, actually. All you have to do is determine what your company specializes in, and outline a series of posts that serve your target market. Consistency is key. Write the advice you would give a client or customer face-to-face. The current buying market is very different than it was 10 or 20 years ago. Instead of making phone calls and visiting locations, people make their selections online. Buyers Google what they want to know, and browse a variety of options.
Here's the deal.
Blogging can be a very beneficial addition to your marketing plan. And though it's not very difficult, it requires proper planning and consistent posting. If you're looking for ways to grow your business and attract new leads, this might be the perfect solution for you. Bumble can assist you in not only building your business, but specifically, we can help you start your very own blog!
For more information about creating a blog, click the "Hey Bumble" button to share your ideas, questions, and concerns. If you looking to reach more helpful articles, like this one, click "The Hive."